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Self-Starters Weekly Tips
Monday February 10th,
2003
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INSIDE
THIS ISSUE
1)
Creating Your Professional Image on the Internet
2) Highly
Targeted Advertising on Internet Talk Radio
3)
The Missing Link - it changed the way I do
business!
View tips from past issues
online at:
http://www.selfstartersweeklytips.com
Free Ebooks, Free Software, Free Design
& Marketing Resources!
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1) Creating Your Professional
Image on the Internet
==========================================
By Shelley
Lowery
There
are many types of professionals on the Internet. Business consultants,
writers, web designers, software developers, the list goes on and
on. What does it take to be considered a professional? Well, according
to the definition from Webster's dictionary, a professional is "Engaged
in, or worthy of the standards of, a profession."
Does
this definition mean that if you are engaged in a profession you
are automatically considered a "professional?" Of
course not. Creating a professional image entails a great
deal of time and effort. Not only should you have a great deal of
knowledge and experience in your chosen field, but you must conduct
your business in a professional manner.
Developing
a professional image on the Internet will include all aspects of
your business.
- Attitude
- Courtesy
- Honesty
- Product
- Customer
Service
- Technical
Support
- Refunds
- Web
Site
- Fellow
Business Owners
-
Attitude -
Your
attitude is one of the most important aspects of developing your
professional image. It can make or break you. The way you deal with
your peers, customers, questions, complaints, requests or compliments
will all reflect upon your professionalism.
-
Courtesy -
Let
your customers know how much they're appreciated. Be well mannered,
respectful and warm. Always remember to say please, thank you and
you're welcome.
-
Honesty -
Never
be dishonest with or mislead your customers. It will eventually
catch up with you. Tell it like it is. You have to earn your customer's
trust to create long term relationships.
-
Product -
Always
over-deliver in all aspects of your business. If you over-inflate
the perceived value of your product, your customers will be disappointed
and probably not buy from you in the future.
-
Customer Service -
When
dealing with your customers, go above and beyond the expected. Listen
to your customers and validate their feelings. Just because you
know and understand something, don't assume they do.
-
Technical Support -
Poor
technical support is probably one of the biggest complaints from
unsatisfied customers. Make yourself completely available to assist
your customers. Answer their emails and return their phone calls
as quickly as possible. Work with them until you have a satisfactory
solution.
-
Refunds -
Always
happily refund your customers money if they aren't satisfied. Don't
argue the issue or write nasty messages. Be courteous, apologetic,
and ask your customers why they weren't satisfied. Remember... The
customer is always right, even if you feel they're wrong.
-
Web Site -
Your
web site is a direct reflection of you and your business. It should
look professional in design, contain your complete contact information,
including your phone number, provide complete
product information and an easy ordering process.
-
Fellow Business Owners -
Creating
your professional image on the Internet not only includes your business
and customers, but it also includes being respectful to fellow business
owners. If someone requests a link exchange or any kind of business
promotional exchange, answer their email. That's considered a professional
courtesy. Whether you're interested in their proposal or not, you
should at least acknowledge their request. Failure to do so is not
only considered rude, but unprofessional.
Always
strive to do-the-best-you-can-do and everything else will fall into
place.
-----------------------------
About
the Author
Shelley
Lowery is the author of: Ebook Starter - A complete ebook
design kit
Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing &
Ecommerce. All new subscribers receive a free copy of the
highly acclaimed ebook, "Killer Internet
Marketing
Strategies."
http://www.web-source.net/cgi-bin/t.cgi?l=bl1
===================================
2) Highly
Targeted Advertising – Talk Radio
===================================
Internet
Talk Radio is a fast-growing phenomenon that is quickly gaining
attention and creating a unique market for online businesses to
target internet users.
The
reason that Internet Talk Radio stations are attracting such large
crowds is simple: their content is free,
and available for on-demand listening 24 hours a day worldwide!
You
can capitalize on these huge groups of listeners by sponsoring a
talk show that caters to your target market, or simply by placing
inexpensive advertisements on the associated website. What better
way to reach a group of "train enthusiasts" (for example) with your
unique train products than to run a commercial on the air during
"The Train Show". The listeners are *online*, excited about the
topic, and in a position to make impulse buys from your website!
There
are a wide variety of show topics - I guarantee there is
one to suit your marketing needs! If you are interested in
finding out more information, email me at Lynn@wsRadio.com
. I will work with you one-on-one to find the perfect match, and
get you the most bang for your buck ;)
============================================
3) The
Missing Link – it changed the way I do
business!
============================================
I recently
read The
Missing Link, by Rebecca Hagel. This brand new ebook
has some brand new concepts – I highly recommend that you
check this out today:
Are you ready to take the Internet
by a storm? Then don't read another book on web design, copywriting,
traffic techniques or marketing until you read this! Download now and you'll immediately discover:
- The RIGHT way to
build a mailing list of people who'll drool over your products!
- The EASY way to
attract people who want and need to give you money!
- How to "stop up"
the holes in your site so you stop wasting time and money!
- How to improve your
conversion ratio quickly and easily--and it won't cost you a dime!
- How to make your
advertising dollars work harder!
And that's just the beginning! You'll
be shocked when you discover:
- The easy four step
plan to make money--even if you don't have a website or mailing
list!
- The craziest contest
prize you've ever seen!
- The promotion that
caused a sales avalanche!
- How to create a
buying frenzy using the "me too!" mentality!
You’ll notice that I endorsed The
Missing Link with the following comment:
“The
Missing Link is right on track! You’ll learn a whole new concept,
and be ready for action… before you even finish the first
chapter! If you plan on making a profit online this year –
GRAB THIS BOOK!”
Lynn
Terry, WebServiceNetwork.com
******************
IN CLOSING…
It
is my personal mission to bring you an assortment of resources for
your internet business each week in an easy-to-use format. Most
of the resources found in each issue are a result of years of research
that I have done for my own internet business and others, and are
shared with you with my positive recommendation. You can view tips
from past issues online at http://www.selfstartersweeklytips.com.
As always, feel free to share this issue with your friends or colleagues!
~ HAPPY MONDAY ~
Lynn
Terry,
Editor & Owner
Lynn@WebServiceNetwork.com
Web
Service Network
http://www.WebServiceNetwork.com
Live
Interview on the Entrepreneur Magazine Home Biz Show
Click
Here to Listen: www.MaryGoulet.net/archives_wsn.html
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