================================
Self-Starters Weekly Tips
Monday January 27th, 2003
================================
INSIDE THIS ISSUE
1) Lynn's Tips: Anti-Virus, Templates & More
2) Steps to Optimizing Your HTML Code
3) How To Create & Sell Products Online
View tips from past issues online at:
http://www.selfstartersweeklytips.com
Free Ebooks, Free Software, Free Design & Marketing Resources!
============
1) Lynn's Tips
============
Anti-Virus Download
The weekend brought many outages across the World Wide Web as a virus spread
through the global internet system. You can read more about it here.
While this particular virus did not affect most small business and
home-based users, it brings up a good question: Are you protected?
Even if you have an anti-virus software installed on your system,
its necessary to update it at least weekly for complete security.
I recommend www.TrendMicro.com if you do not already
have a current anti-virus program running. Use Trend Micro’s
free online virus scan, or download the 30 day free trial of PC-Cillin.
Professional Templates
You’re a business owner… not a graphic designer! If you just
need a kick-start to get a professionally designed website off the
ground so that you can get your online business going… consider
using a template designed by a pro. Not only are they affordable,
but they get a thumbs-up from Lynn ;) Check out TemplateMonster.com
Marketing & Promotion
Mary Goulet launched her Vision Possible Discussion Forum last week. I
recommend registering and setting up your profile… this is
a great place to introduce yourself and your business - and flaunt
your signature file! Mary is the host of The
Entrepreneur Magazine Home Biz Show (Internet Talk Radio) and currently
gets over 10,000 listeners ;) Click here to check it out: www.MaryGoulet.net/forum (note:
I get about 20% of my site traffic from message boards & discussion
forums… and can account for over $5,000 in sales directly
related to online posting in about a 6 month period!)
I had the opportunity to work with Shannan Hearne of Success Promotions
on a special marketing project this past week. She is a pleasure
to do business with, and can definitely bring you results! If
you need affordable, effective marketing services Visit Success Promotions
online - and be sure to sign up for Shannan’s free online
marketing newsletter!
Reminder: Teleseminar
on Thursday
I’ll be attending Mark
LeBlanc’s GROWING YOUR BUSINESS Teleseminar on Thursday,
January 30th. I’d like to encourage you to attend
if at all possible – this is something you do not want to
miss! Afterwards, I’ll keep you posted to ongoing discussions
online that will be available to help you implement Mark’s
“Small Business Success” strategy.
Wishing you a profitable week!
~ Lynn
=====================================
The $10 MOE MoneyMaker
Package is a GIANT
collection of ebooks, software, and resources to be
utilized by you to start your own online Profit-Producing
Business! http://www.myownezine.com/$10/index.shtml
As a SPECIAL BONUS..............The
MOE Package
also comes with 100% RESELLER RIGHTS!
http://www.myownezine.com/$10/index.shtml
How about FREE LifetimeUpdates to the
MOE Package?? What more could you ask for??
http://www.myownezine.com/$10/index.shtml
=================================
2) Steps to Optimizing Your HTML Code
=================================
By Shelley Lowery
Your key to success in online marketing and promotion is
your web site. From your title, keywords, meta tags,
and
text, to your over all site design, each plays a very
important role when optimizing your site. If your site
oesn't rank in the top 10 or 20 when doing a keyword
Search at the top search engines, your target audience
won't be able to find you.
About 80 percent of all web site traffic originates from the
eight major search engines. Most people will go to
a search
engine, type in a keyword or keyword phrase and look
through
the top 10 - 20 results. Most of the time they'll
find what
they're looking for in the first 10 results. The percentage
of click throughs are even smaller. Listing near
the top and
grabbing the attention of your target audience is the
top
priority. There are many components of your web page that
you should pay close attention to when preparing
it for
listing in a search engine.
The first step towards improving your listing is selecting
the best keywords and keyword phrases that best reflect
your web page. Keywords are the foundation of your
web
presence in the search engines.
* Keywords
To help you choose effective keywords and keyword phrases,
there are two important steps. First of all, get a
Thesaurus
and investigate synonyms for your original keywords.
Write
these words down on a sheet of paper. Next, perform
your
keyword and keyword phrases search at the major engines.
Pay close attention to the web sites that rank 1 through 10.
View the source code of these pages. Pay close attention to
their placement of keywords in the <TITLE>, <META> and
<ALT> tags. Next, do a search for your competitor's web
sites and view their HTML source code. Noticing patterns
is
your key to ranking above them.
* <IMG ALT> Tags
An image alt tag follows your graphic address or url in your
html code. These words will be displayed in place
of your
graphics through an older browser or when your visitors
have
their graphics turned off. To fully optimize your graphics,
insert several of your keywords in the alt tags of the
graphics located at the top of your pages.
Example:
<IMG SRC="wsmain.gif" WIDTH="318" HEIGHT="62" ALT="Webmaster
Resources - Free resources for the webmaster" BORDER="0">
* <TITLE> Tags
The <TITLE> tag is the first thing that a user sees when
your site is returned by a search query. You only
have a
split second to grab your targets attention. Place
keywords
that are most pertinent to your business in the title
tag.
Effective title tags include only relevant keyword or
keyword phrases. Avoid non-indexing filler words, such
as
a, an, the, welcome and home page.
Example: <TITLE>Web-Source.net Webmasters Resource Directory
-
Free resources for the webmaster - marketing, advertising,
promotion, classified ads & more.</TITLE>.
* <META> tags
<META> tags are HTML code that enable the search
engines to
determine what keywords are relevant to this specific site.
The META "description" tag will contain a description
of
your site. Make sure your description contains some
of
your relevant keywords.
The META "keywords" tag will contain a listing of your
keywords and keyword phrases that are relevant to your
site and enable a search engine to find you.
Example:
<META name="description" content="A webmasters resource
directory for 1000's of quality resources to assist the
small business owner in successfully designing, marketing
& promoting their products & services.">
<META name="KEYWORDS" content="webmaster
resources, free ebooks, e-books, ezines, e-zines,
publications, media, press release, content, articles, classified
advertising, ads, internet marketing, Internet promotion,
home
based business, entrepreneurs">
* Text
Not only are the html tags an important part of optimization,
but it is almost just as important to add plenty
of text to
your pages. Your text should contain each of your
keywords
used in different variations. I.E. If your keywords
are free,
promotion, marketing, advertising, Your text might say
something like this; Promotion, Marketing and Advertising
are the key to your success. We offer many promotional
resources, including; Free marketing articles, classified
advertising and free promotion.
Optimization will be your solution to winning the search
engine wars.
-----------------------------
About
the Author
Shelley Lowery is the author of Ebook Starter
- A complete ebook design kit. Subscribe to Etips, for a
wealth of quality information to assist you in Web Design, Internet
Marketing & Ecommerce. All new subscribers receive a free copy
of the highly acclaimed ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net/cgi-bin/t.cgi?l=bl1
=================================
3) How To Create & Sell Products Online
=================================
The Cat's Out of
the Bag...
One evening in February 2002, Michael Green called his wife from his cell
phone on the way home from work. "Honey", he said, "I've got an
idea about creating a 2 page profitable website that will make us
money while we're both asleep!"
Now, being the supportive type his wife didn't try to dissuade him. But
he could hear from a skeptical tone in her voice when she replied,
"ah-huh, how ya gonna do that then?", that she wasn't completely
sold on what appeared to be just my latest hair-brained idea!
A couple of weeks later Michael had his first easy 2 page website up and
running and the orders simply started flooding in. In fact, they
haven't stopped until this day. Incidentally, that website was his
award-winning www.howtoWRITEaNEWSLETTER.com
So why am I sharing this happy story with you today?
Simple. Michael's recently launched his latest toolkit.
It's called "How To Create and SELL Products ONLINE" and - as the name
suggests - he's finally let the cat out of the bag - spilling the
beans on precisely how he's built his online business into a serious
24/7 money-spinner, in the very short time since that crazy conversation
with his wife.
Now you can discover how his unique approach him me from zero to an independently
verifiable Top 10 Position (out of more than 10,000 products) on
ClickBank's own marketplace.
Learn the secrets of Michael Green's private system for creating wealth
- all set out for the first time - in his amazing new easy-to-follow,
step-by-step toolkit guide.
DISCOVER...
- How To Easily Brainstorm For Your Own "Money-Spinning" Idea
- EVERY STEP You Need To Build Your Own Product
- Precisely How To Market Your Product Online Without Plowing
In A Ton of Cash Upfront
- The ONE Simple Concept That Will Guarantee You Success!
- Your Own Step-By-Step Bible To Generating A Lifetime's Cash-
Flow Income.
- How You Can Build A Constant Online Income - Sufficient To
Live Out Your Lifestyle Dreams!
Click Here!
The information is fresh, bang up-to-date and completely practical. Heck,
he literally takes you by the hand and demonstrates precisely how
to replicate his astonishing success, right in your own home!
So don't believe the so called "experts" who've never really cut it themselves
online. Michael's provided you with a roadmap which will allow you
to follow in his footsteps and enjoy precisely the same roller coaster
success that he's experienced.
Here's the
link to take a look at my new toolkit!
You'll be very happy you visited ;)
All the best,
Lynn
P.S. Michael has several great products, take a look below!
How To Write
A Newsletter Toolkit
Your newsletter done in less than 60 minutes!
Easy Ezine Toolkit
The Proven Trade Secrets To Build Your
Own Incredibly Successful Ezine Publication
How To Create
& Make A Presentation
Public Speaking Is America's #1 Fear. Don't Let It Be
Yours! Master Your Presentation Skills - Forever!
How To PDF
Creator
Start Your Own Electronic Publishing Business
In Just 5 Minutes by mastering PDFs
How To Find
Happiness
Increase Your Confidence, Lower Stress, Become A Happier
Person And Enjoy Life More. At Last! A Revolutionary
System That Will Provide You With The Lifestyle You Deserve
Easy-Download
Protector
* ClickBank Merchants * - Your Products Are Being Stolen!
Install Easy-Download Protector Today And Make More Cash.
******************
IN
CLOSING…
It is my personal mission to bring you an assortment of resources for your
internet business each week in an easy-to-use format. Most of the
resources found in each issue are a result of years of research
that I have done for my own internet business and others, and are
shared with you with my positive recommendation. You can view tips
from past issues online at http://www.selfstartersweeklytips.com.
As always, feel free to share this issue with your friends or colleagues!
~ HAPPY MONDAY ~
Lynn Terry, Editor
& Owner
Lynn@WebServiceNetwork.com
Web Service Network
http://www.WebServiceNetwork.com
Live Interview
on the Entrepreneur Magazine Home Biz Show
Click Here to Listen: www.MaryGoulet.net/archives_wsn.html
===============
List Management
===============
To *subscribe* to the Self-Starters Newsletter, simply send a blank message
with the word 'subscribe' in the Subject field to selfstarters-request@webservicenetwork.com,
or click here:
mailto:selfstarters-request@webservicenetwork.com?subject=subscribe
To *unsubscribe* from the Self-Starters Newsletter, simply send a blank
message with the word 'unsubscribe' in the Subject field to selfstarters-request@webservicenetwork.com,
or click here:
mailto:selfstarters-request@webservicenetwork.com?subject=unsubscribe
Copyright
©2000 Web Service Network
|