| How
to Create a Viral Marketing Ebook
Ebooks or Electronic books are self-contained "executable" files
of HTML. This HTML may be a web site you've created or HTML
you've specifically prepared to be compiled into a downloadable
.exe file for distribution. When downloaded, this file will self
install on your clients desktop.
Ebooks are completely interactive with the Internet and can
contain live links, graphics, forms, JavaScript, embedded video,
can be protected via password/userid, search capabilities and
more. This self-contained executable file can be distributed in
a number of ways; CD, floppy disk, download, etc.
All ebook compilation software is not created equal. Make sure
you review its capabilities before your purchase.
Ebooks can provide the Internet marketer one of the best
promotional tools online. With its vast variety of uses, just one
quality ebook development and distribution can produce an on
going viral marketing tool that will work 24 hours a day, seven
days a week and multiply itself by leaps and bounds. Your
ebook can literally be viewed by millions simply by giving it away.
Suggested Uses:
- Marketing - Provide your sales network with your complete
sales presentation to freely distribute with their ID to track sales.
- Promotion - Provide valuable information on a specific subject
to bring traffic to your site.
- Ezine Archives - Ezine publishers can provide their publication
archives to enable subscribers to read back issues on their
desktop, visit your web site, subscribe, submit ads, etc.
- Catalogs - Provide a desktop catalog for you customers to
view on their desktop. You can even provide a form to accept
orders right through your ebook.
- How To Manuals - Provide your affiliates with a complete
"how to" manual for marketing, advertising and promoting
your products.
- Electronic Books - Writers can offer their books in an
electronic version.
- Web Site - Create an electronic version of your web site
to place on disk and be viewed on your clients desktop.
- Instructional - Provide an electronic training manual.
Creating an ebook is just like creating a web site. Simply
create your HTML pages just like you would for your web site.
Make sure you select a good software package that allows
you to include hyperlinks, graphics, search, forms, etc. Keep
in mind, the more professional, content rich your ebook, the
more exposure it will receive.
There are several software packages available online to
assist you in compiling your ebook.
Prices range from $29.95 -- $149.
E-ditor- This is a nice ebook compiler that includes a step
by step interface that will guide you through the entire
process. Unlike other programs, this compiler comes with
five "skins" to enable your ebooks to have a unique look.
It also includes a pop-up message box that loads prior to
your ebook loading when your ebook is launched. This box
can contain system requirements, copyrights or whatever text
you'd like. Cost: $97.00
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2884
Ebook
Edit Pro - This is a great ebook compiler. Not only
is it easy to use, but it also includes a pop-up message
box that loads prior to your ebook loading. In addition,
you can select which buttons you would like to be displayed
such as, navigational, print and home buttons. It also has
an added feature that enables you to include an affiliate
ID within every ebook you create and make money for
referral sales. It also has a free demo. Cost: $64.95
(Used & Recommended by Web Service Network)
Activ E-book - This program isn't as easy as E-ditor
or Ebook Edit Pro, but with the aid of the instructions
you can easily create a nice ebook. The great thing about
this compiler is that it assigns an ESBN number to each
ebook you compile. It also has a free demo that is fully
functional for up to 10 files to be compiled (including
graphics). You can create and distribute ebooks with the
free demo, but you must register the software if you'd
like to sell your ebooks. Cost: $29.95
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=105
WebCompiler - This program is a little complicated the
first time you use it however, once you've figured it
out, you can easily create an ebook. This program will
allow you to use your own product icon and also includes
a search feature. Cost: $149.00
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2889
For massive exposure, select a subject with a broad appeal.
If your site's focus is on web site traffic, consider creating
an ebook on generating traffic. I.E. "A complete "how to"
guide to generating massive traffic to your site". Include
several references to your site throughout your ebook
such as; "For even more great traffic generating tips, visit
"Traffic Tips" Your complete source for generating massive
traffic to your web site. http://www.yoursite.com" or
"Winning awards can dramatically increase traffic to your site.
For a complete listing of award sites, visit "Traffic Tips Award
Sites" http://www.yoursite.com/awardsites.
Tips for creating your e-book:
- Create a directory on your computer to include ALL the files
for your Ebook. These files will include HTML, graphics,
backgrounds, etc.
- Ebooks should contain mainly text. Try to limit your banners
to one per page. To keep your file size down, you may want
to use only non-animated banners.
- Make sure your pages are viewable through any screen size.
- Include good navigational links throughout your pages.
- Use spell check to search for any possible spelling errors.
For massive distribution, make sure you include a short
paragraph on your main page in regard to your copyrights and
distribution. I.E., This Ebook may be freely distributed.
Sample Example of Distribution:
10 of your visitors download your ebook.
Your 10 visitors each give away 10 ebooks - 100
Those 100 each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give away 10 ebooks - 1,000,000
This is just a small example of how powerful your free ebook can
be...
About the Author:
Shelley
Lowery is the author of Ebook Starter. A complete ebook
design kit including a guide to creating and marketing an ebook
and over fifty predesigned ebook templates and book covers.
Shelley
invites you to partner with her in her Ebook Starter affiliate program.
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Ebooks:
A Complete
Guide to Self-Publishing
If
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